Press Centre

Love Island launches with most watched tv show of the year for young people

Love Island launches with most watched tv show of the year for young people
 
The launch episode of Love Island is the most watched show of the year among young people across all channels and the most watched digital channel programme of 2020 overall among TV viewers.  

The seven day consolidated audience figures showed that among the target 16-34 audience, 1.9m viewers - a 45.6% share of that age group - tuned in for the first winter version of the ITV2 series.

Overall, a total of 4.8m viewers watched episode one of Love Island with 3.9m watching on television as well as 0.9m watching on Non TV devices. 

This is ITV2's biggest show on the channel since Love Island last summer and its audience is up on the equivalent slot last year by an increase of 3.3m viewers and an increase of 12.8% in audience share.