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This Morning - new series on ITV

Published: Sun 31 Aug 2014

A new term. A new sofa. A new host.
It’s back to school for ITV’s flagship daytime programme This Morning as the team return for a new series on 1 September. Phillip Schofield and Holly Willoughby will welcome viewers from a new sofa whilst new girl Amanda Holden will be on stand-by should Holly go into labour early with her third child!
Amanda said, “It’s such an exciting time for Holly and I am really happy to be stepping in whilst she is on maternity leave. I’ve worked with Phillip before and it will be a joy to present such a much loved show with him.”    
The multi award-winning show will kick off the new term by launching a campaign as part of Gynecologic Cancer Awareness Month called ‘No Fear, Go Smear’ with a mission to improve attendance figures in the UK for cervical smear tests. Offering medical advice and guidance on procedures and treatments, Dr Dawn Harper will lead the campaign and carry out smear test examinations. The campaign will also follow real life and celebrity stories of those affected by cancer who will help spread the word as part of an online campaign #NoFearGoSmear where viewers can nominate a friend and pledge that they will make sure that the next time they are invited, they will go and get checked.
And in a bid to still offer a taste of summer in September, Olly Smith will embark on a ‘Last Taste of Summer’ tour of the hottest European destinations including Bordeaux, Treviso, San Sebastian and Sardinia to discover the food, culture, history and of course show viewers the perfect wine to accompany each trip. Olly will also reveal which wines are available back home in the supermarket for those that want to relive the flavours of summer and brighten any dull day this Autumn. 
This Morning’s Editor, Pete Ogden said, “It’s such an exciting time for the whole team on This Morning, we’ve got heaps of new items starting this series and this is just a few highlights for September - I can’t wait for viewers to see what else we have in store for later months.”
Managing Executive Producer for ITV studios Daytime, Emma Gormley added, “This Morning continues to inform, make us laugh, and lead the way in delivering the human interest stories we’re all talking about as a nation.”
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