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Phillip Schofield and ITV stars do their bit in a Christmas Knit for Text Santa

Published: Mon 16 Nov 2015

Phillip Schofield and ITV stars do their bit in a Christmas Knit for Text Santa
ITV’s Text Santa is back. This year a host of ITV stars will ‘Do their bit in a Christmas Knit’ supporting the Text Santa Appeal culminating in Christmas Jumper Day on the 18th December and a three-hour star-studded TV spectacular in the evening on ITV. This year the aim is to raise money for three charities - Macmillan Cancer Support, Make-A-Wish® UK and Save The Children.
Kicking off the festive fun is a TV promotional campaign which sees ITV stars forget their essentials. Then on the 1st December Phillip Schofield will star in #Pipknit - another tv first -and  will be encouraging everyone to ‘do their bit in a Christmas Knit’ and raise funds for Text Santa. 
From November 16th the ITV stars will be seen across the ITV channels  but they will appear in an uncharacteristic forgetful mood. Ant in the jungle has forgotten Dec; Paddy McGuinness has forgotten his Take Me Out ‘Flirty Thirty’; Keith Lemon has forgotten to take his mic off in the loo; and Ken Barlow (Bill Roache) from Coronation Street has gone out for a walk with a lead minus his dog Eccles. Phillip Schofield has even forgotten his trousers.  The one thing they haven’t forgotten though is to wear their Christmas Jumpers as the message  is clear - wear your Christmas jumper and don't forget to donate to Text Santa. The message of the different individual trailers is - whatever you do - don’t forget to ‘do your bit in a Christmas Knit’ and donate to Text Santa.  The trailer will run up to the Text Santa show and Christmas Jumper Day on the 18th December.
Phillip (Pip) - in #Pipknit – will invade every show in the ITV schedule from 6am to 10pm on 1st December.  He’ll be brightening up TV screens by appearing in a different Christmas jumper in every appearance. From Jeremy Kyle to The Chase to Emmerdale, Phillip will be doing his bit in a Christmas knit.  But viewers will have to be eagled-eyed  -  blink and you may miss him.  He’ll be cunningly concealed in different ITV shows and will be turning up in the most unexpected places.
Phillip says: “I’m so excited about doing my bit in a Christmas knit and I get to wear a lot of Christmas jumpers throughout the campaign so I will have the ultimate Christmas jumper wardrobe!  Appearing in ITV’s iconic shows throughout one day this year is a fantastic opportunity to promote Text Santa’s Christmas Jumper Day and raise donations for this year’s very deserving charities, Macmillan Cancer Support, Make-A-Wish and Save The Children.” 
Phillip will also be one of the presenters on 18th December in the main Text Santa show.  He’ll be joined by others including Christine Bleakley, Alesha Dixon, Caroline Flack, Amanda Holden, Paddy McGuinness, Stephen Mulhern, Olly Murs and  Holly Willoughby. Text Santa’s Christmas Jumper Day on the 18th will see a range of programming across ITV encouraging everyone to “do your bit in a Christmas Knit” and culminating in ITV’s spectacular Text Santa show on the night. 
The fundraising has already started for many, and people can get a fundraising kit crammed with ideas from Ideas for ‘doing your bit in a Christmas Knit’ include attending  a Christmas quiz at a local pub in a Christmas jumper and taking part in the main event on Christmas Jumper Day by wearing a Christmas jumper and donating to Text Santa. Donate online at, or
The appeal hopes to inspire a whole army of fundraisers to raise more money than ever before. The money raised will go towards funding nurses and other essential workers so people affected by cancer get the support they need; granting wishes to enrich the lives of children and young people fighting life-threatening conditions and transforming children’s lives here and abroad to give hope to families in difficulty at Christmas.
Text Santa is now in its fifth year and has so far raised over £21million for UK charities. The annual appeal also helps to increase awareness of the vital work of our charity partners by using ITV’s reach to millions of viewers across the UK. 100% of the money will be shared equally amongst the Text Santa charities going directly to support their vital work. All donations to Save the Children’s international work will be matched pound for pound by the UK Government up to £5 million.
Last year, thanks to the public’s fantastic generosity, the money raised through Text Santa helped to provide 45,000 hours of specialist care to help young people fight cancer, support over 3,600 people suffering from dementia, and provide 51,650 hours of care to children and their families.   
Supporting Text Santa for 2015 are appeal partners Primark, who will donate to the appeal for every Christmas Jumper sold from the 1st December to the 17th December.*  Other appeal partners include Papa John’s, Vodafone, Twentieth Century Fox and department store Liberty.
Go to, and for terms & full charity details.   More information on how to get involved in Text Santa Christmas Jumper Day can be found at 
ITV Text Santa is produced by ITV Studios. 
Notes to Editors:
*Primark will donate £1.50 to the appeal for every Christmas Jumper sold in a Primark store in UK & Northern Ireland during the designated period 1ST December – 17th December 2015.
About ITV Text Santa Appeal
ITV Text Santa is ITV’s annual fundraising appeal aimed at giving hope at Christmas by raising money and awareness for selected charities and causes. Since 2011 more than £21 million has been raised in support of 22 different charities.
The appeal will run from the beginning of December and will encourage the public to take part in a series of festive fundraising activities.  It will culminate in an evening of television entertainment on Friday 18 December, which will showcase the work of the three 2015 charities and highlight how they give hope to families in difficulty at Christmas.
Text Santa is part of ITV’s Corporate Responsibility strategy which aims to leverage our reach for the benefit of our communities, whether through raising awareness of issues, recruiting volunteers or raising money for charity.  In 2014, ITV contributed over £15 million through cash and in-kind contributions to help charities and causes. In addition to this, the public helped raise a further £12 million through our appeals and campaigns to support their vital work in the UK and abroad.  For more information on ITV’s Corporate Responsibility agenda, and the Text Santa appeal specifically, visit  
About Macmillan Cancer Support
Macmillan Cancer Support believes that no-one should face cancer alone. There are 2.5 million people living with cancer in the UK today. As Britain’s leading cancer support charity, we know that cancer can take over your whole life and the lives of those around you. That’s why our Macmillan nurses and other professionals work tirelessly to help individuals and their families with expert medical, practical, financial and emotional support at a time when it is needed the most. Macmillan is committed to providing expert care and support throughout cancer treatment and beyond, helping everyone affected by cancer take back control of their lives.
For more information visit  or call Macmillan free on 0808 808 00 00 (Monday to Friday, 9am–8pm)
Registered charity number: England and Wales 261017, Scotland SC039907 and the Isle of Man 604.
About Make-A-Wish® UK
There are currently 20,000 children and young people in the UK fighting a life-threatening condition and over 1,000 of them will turn to Make-A-Wish this year. We want to grant a wish to every eligible child, but can’t do that without the generosity of the public. Make-A-Wish receives no government funding – so every donation really does count.
For more information visit or telephone 01276 40 50 90.
Registered charity number: 295672, Scotland SC037479
About Save the Children
We do whatever it takes to save children. From their first moments of life, we work to get children the healthcare, food and water, safety and education they need to survive and thrive.  We're on the ground in 120 countries and we’re there for children in their toughest moments, in the toughest places. Our pioneering work helps give children, no matter where they’re born, the chance to fulfil their potential. Last year we responded to 97 emergencies and reached 15.4 million children directly through our work. All donations to Save the Children’s international work will be matched pound for pound by the UK Government up to £5 million.
For more information visit
UK Registered charity number: 213890, Scotland SC039570