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Winning Combination wraps up strong first season

Winning Combination wraps up strong first season

December 15, 2020 - ITV Studios’ newest daytime quiz format Winning Combination wrapped up a very strong first season in the UK on ITV. Overall, the series averaged 1.3 million viewers and a 16.7% market share, which is 19% up on the Monday through Friday 3pm slot volume (1.1m/15.8%). In the 16-34 demo, its share for the series was 14.8%, an impressive 26% higher than ITV's slot average, winning its time slot each week.

In Winning Combination, nine contestants are given a number from 1-9. Across four rounds, they answer questions to be one of four players in the end game. Qualifying players take their numbers through to the end game and choose where to place themselves in order to create the final 4-digit combination. This number represents the prize pot they are playing for, but also how hard they have to work to get it! The bigger the jackpot, the harder it is to be a Winning Combination.

Winning Combination is produced by Potato, part of ITV Studios


About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in, we are More Than TV. ITV Studios is home to some of the best creative minds, crafting over 8,400 hours of original programming across 55 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 46,000+ hours to broadcasters and platforms around the world.

ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster.