ITV Privacy Policy & Cookie Information


ITV Privacy Policy & Cookie Information

We want to let you know about our updated Privacy & Cookie Information which will change on 10 November 2022.

We’ve rewritten the information you need to know about our use of your personal information to make it clearer for you to understand what we do, how we do it and, most importantly, why.

You do not have to do anything, but we think it’s important for you to know that we act responsibly when you give us your personal information or use ITV services.

We‘ve set out a summary below or you can read the full information 
here. If you still have questions then please contact us.


ITV services privacy and cookie information in one document:
We’ve put all the information about how ITV collects and uses your personal information together in one document.

Use of your information by ITV companies:
We’ve explained how your information is shared and used by other ITV companies.

Collecting information about you:
We’ve explained how information is collected from you when you watch ITV channels on your TV and when we may use information about you from our partners and other third party companies, where we have a legitimate business interest to do this.

ITV is funded by advertising. We’ve explained how we may use your information and viewing history to promote ITV programmes and other services and to show you ads which we think you may like.

Your controls:
We’ve explained which settings are available for you to control how we can use your information.

Updated Terms of Use for ITVX

We’ve also updated our terms and conditions for our streaming service. Again, your rights and obligations have not changed but we’ve rewritten them so that they are easier for you to read. You can find our new Terms of Use 


Latest media releases

Love Island

Love Island series 10 participants will record self-descriptions to offer blind and partially sighted audiences the opportunity to get to know this year’s cast. 

Loaded In Paradise

Loaded in Paradise, commissioned for ITVX and ITV2 from Twofour, has been confirmed to return for a second series.

This Morning statement Saturday 27 May - Phillip Schofield

This Morning statement Friday 26 May - Phillip Schofield


ITV today announces a brand new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns.