Press Centre

Privacy Policy

ITV logo

Your privacy is our priority

Your data is important. It’s important to us, and we understand that it’s important to you. ITV is committed to safeguarding your information in line with the latest data protection and privacy laws. We also want to be transparent about what information we collect about you, how we use it, and how you can control what we do with this information.

About this notice

This privacy notice covers the collection and use of your personal information by us and parties that we authorise, such as our suppliers and subcontractors.

It applies to our services (the “Services”) including the provision of social media and interactive applications, audio visual content, text, photographs and other services that we offer at

They also include any of our software applications and/or media platforms that enable you to interact with our programming and/or view our content over a mobile or wi-fi network. 

By accessing and using our services, you are agreeing to the terms of this privacy notice and to our Cookie Policy at

We may update this privacy notice and our cookie policy from time to time and we’ll post any changes on our website at

In this notice, “We”, “Us” and “Our” means ITV Services Limited.

This privacy notice was last updated on 18 May 2018

What information do we collect?

The information we collect about you depends on which of our Services you’re using, but we’ll only collect your personal information where necessary. Information we may collect includes:

● your name, address, postcode, email address, telephone number and details of the Service(s) you are using

● information about your use of our Services, including details of your internet protocol (IP) address, device type and identifier, operating system, browser version, cookie data, the content you viewed and details of your navigation around the Services

● location data from your IP address or by accessing global positioning functionality on your device (e.g. GPS)

● other data from time to time, to help us provide you with improved products and services - for example when we ask you to fill in a survey or questionnaire;

● other data to review compliance with the our terms and conditions and/or otherwise as required by law

When and how do we collect information?

We (or our authorised third parties) may collect information about you:

● when you first register for our Services or otherwise update your details

● when you subscribe to receive content from us

● when you contact us with an enquiry, request or other feedback

● when you request to be sent communications such as updates or newsletters

● in monitoring your use of the Services

● when you send communications via the Services

● when we are checking compliance with our terms and conditions and/or otherwise as required by law

● through the use of cookies or other devices (for details, see our Cookie Policy at

● when you disclose your personal information to us or otherwise through the Services

● from third party suppliers who have confirmed they are authorised to pass your information to us in accordance with your legal rights.

We may also combine information you provide on one Service with information collected from other Services and/or with information that is either publicly available or received from other reputable sources. All information will be stored and used in accordance with this privacy notice.

It’s your responsibility to ensure that any registration data you provide to us is accurate and kept up to date.

Some of our Services may only be available to you if you provide us with the data requested.

Do we use cookies?

We, and our authorised third parties, may use cookies and/or other tools to store and sometimes track information about you. We may also access certain information stored on the devices you use to access our Services. For more details about what cookies are, the cookies we use and how to disable them, please see our Cookie Policy at

How long do we keep your information?

We keep your personal information for only as long as necessary, which is longer in some cases than in others. The length of this retention period depends on the purpose for which the data was obtained and its nature. For example:

● we may need to keep some personal information about you so we can deal with any complaints you might make about the Services we provide to you

● we may need to keep personal information so we can defend possible future legal claims. Unless there’s some other reason for keeping it, personal information will deleted when such a claim could no longer arise (most claims can only be made within 6 years of the event that gave rise to the claim, except for personal injury claims, which must be made within 3 years)

● we may have a legal or regulatory duty to retain particular personal information for a certain minimum period (for example under Ofcom rules)

How will you use my information?

We and our authorised third parties may use your information in a variety of ways, to:

● monitor, develop and improve the Services and/or your experience of them

● assist in and administer the provision of Services to you

● deal with any complaints or enquiries made by or about you

● contact you with Service messages

● monitor compliance with our terms of use or other terms and conditions in connection with your use of the Services, and investigate any suspected breaches

● provide you with access to one or more social networking sites from the Services or your ITV account (note that if you choose to connect to a social networking site from your ITV account or the Services, your personal information may be shared between ITV and your social networking account and any personal information shared with a third party social network provider will be processed in accordance with their own privacy notice)

● geo-block or regionalise our Services to ensure that we comply with our legal obligations

We’ll only process your personal information where we have legal grounds to do so. Generally, we’ll only process it on the following grounds:

● you have given consent for the processing. When we rely on consent to process your personal information, you always have the right to withdraw this consent (please see the privacy notice for the applicable Service for details of how to withdraw your consent)

● the processing is necessary for the performance of a contract to which you are a party (including the terms & conditions of the relevant Service)

● the processing is necessary in order to take steps at your request prior to entering into a contract

● the processing is necessary for compliance with a legal obligation placed on ITV

● the processing is necessary for the purposes of the legitimate interests pursued by ITV or by a third party.  For example, we have a legitimate interest in understanding how people are using our Services to improve them. Therefore, we may use your personal information to understand and analyse use of our Services. In certain limited circumstances you may have the right to object to processing based on such legitimate interests. Where that right to object applies, details of how to exercise it will be set out in the privacy notice for the applicable Service.

ITV Press Centre website

In addition to the details contained in the privacy notices for our specific Services (listed at the top of this notice), when you use we may also process your data as follows:

Purpose of processing

Geo-blocking content to permitted territories only

Data involved

Device IP address

Legal grounds for processing

Legitimate interest (for details see below)

Purpose of processing


Data involved

Name, postcode, title, email address (collectively, Registration Data), data from third parties (e.g. demographic data), viewing history, device ID number, device type, log-in history, browsing data, device IP address.

Legal grounds for processing

Legitimate interest (for details see below)

Purpose of processing

Playout of content

Data involved

Name, Device IP address, device type

Legal grounds for processing

Fulfilment of a contract (ITV Press Centre Terms of Service)

Where we process your personal information on the basis of legitimate interest (as set out above), we are referring to the following legitimate interests:

● Geo-blocking: Some of our content is only available in certain parts of the world. This is due to a range of legal and regulatory issues, and we have a legitimate interest in complying with these restrictions. To ensure we only show you content when you’re in the appropriate territories we detect the IP address of your device to work out your location.

● Analytics: We have a legitimate interest in understanding how people are using and responding to our Services, and to improve the Services. We may use your personal information to understand and analyse use across

Will we send you marketing messages?


Do we share your information?

We may pass information about you to other parties as follows:

● to third parties authorised by us and acting on our behalf, such as our employees, contractors, suppliers and/or agents, to administer the Services provided to you. These third parties are only allowed access to your information as needed to perform functions of the Services or to provide services to us. They’re not allowed to use it for any other purpose.

● as part of general statistical information about the Services’ user base, traffic volumes and related matters. This information won’t include details from which you could personally be identified.

● to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence, unlawful activity or suspected breach of the Terms of Use and/or the breach of other terms and conditions or otherwise where required by law or where we suspect harm or potential harm to others. We will cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location of or any other information about anyone breaching any relevant terms and conditions or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders. 

● if there are changes to our business (see section below on ‘Changes to our business’)

We may also share your personal information with other parts of the ITV group of companies. We do this to:

(i) provide a more personalised experience across the different Services

(ii) provide and/or manage cross or intergroup Services 

(iii) provide other services and products you request or which might be of interest to you

What are your rights?

Any personal information you supply will be treated in accordance with applicable data protection laws including the General Data Protection Regulation (the “GDPR”) and any other applicable or superseding legislation.  We are committed to delivering the rights that individuals are entitled to under data protection laws in the UK. These are:

● the right to request a copy of the personal information we hold about you.  To do this, please contact us at making clear that you are requesting a copy of your personal information and including full details of what you require. You may also be required to submit proof of your identity.

● the right to object to your personal information being processed where the legal basis for the processing is our own legitimate interests as a business (see ‘How will you use my information?’ section above). We will comply with such a request unless there is a lawful reason for not doing so, such as when we need to continue to process your information to defend a legal claim or if this information is necessary for the ongoing provision of our Services.

● the right to rectification. You may request that we correct any inaccurate and/or complete any incomplete personal information.

● the right to withdraw consent. Where we are processing your personal information on the basis that you have given us your consent to do so, you may withdraw your consent at any time.

● the right of erasure. You may request that we erase your personal information and we will comply, unless there is a lawful reason for not doing so. For example, there may be an overriding legitimate ground for retaining your personal information, such as keeping your payment information for several years to comply with HMRC rules.

● the right to data portability. In certain circumstances, you may request that we provide your personal information to you in a structured, commonly used and machine readable format and have it transferred to another provider of the same or similar services to us. Where this right is applicable, we will comply with such transfer as far as it is technically feasible.

● the right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal information. However, you do have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office in the United Kingdom, please visit the ICO website for instructions.

What this privacy notice does not cover

This privacy notice doesn’t cover companies, services or applications that we don’t own or control, or people that we don’t employ or manage. This includes (without limitation) third party websites or applications/widgets (e.g. from social media platforms such as Facebook or Twitter) that we link to or offer via our Services.

Also, it doesn’t cover certain pages and services provided via our Services that are hosted, managed and operated by other parties. These third parties, applications and services are wholly independent of us and are solely responsible for all aspects of their relationship with you and any use you may make of them. They may have their own privacy notices and/or terms and conditions of use, which we recommend you read before using.

Service providers based outside Europe

We use certain third party companies to perform some functions of the Services on our behalf or to provide services to us. These third parties are only allowed access to your information as needed to perform such functions or to provide such services. They’re not allowed to use it for any other purpose.

Some of these third party companies are located, or have servers that are located, outside the European Economic Area. Where we share your information with such companies, we take all steps reasonably necessary to ensure your information is treated securely and in accordance with this privacy notice. 

However, please note that the data protection and other laws of such countries may not be as comprehensive as those in the European Economic Area. We’ll only transfer your personal information to a territory outside of the European Economic Area under the following circumstances:

● the European Commission has determined that an adequate level of protection for personal information is in place in the country to which we transfer your data

● standard data protection clauses as adopted by the European Commission are in place governing the transfer (you can view the standard clauses on the European Union’s legal website at

● for transfers to the USA, the recipient organisation is a participant in the EU-US Privacy Shield programme; or

● other appropriate safeguards have been put in place, as described in the privacy notice for the applicable Service

Changes to our business

If we decide to change or restructure our business we may need to pass your personal information to one of our group companies so we can continue to effectively deliver the Services to you.

Also, if we become involved in a merger, acquisition, restructuring, reorganisation or other transaction involving the sale of some or all of our group companies’ assets, then your information may be included in the assets that are transferred to the new owner and may be provided to the entities and advisors involved. Such a transaction may involve us: (i) retaining the right to continue to use transferred personal information in addition to the right of the new owner to use such information; and (ii) engaging in additional transfers of personal information (including new personal information) with the new owner from time to time following such a transaction.

If there are changes to our business (such as a re-organisation or restructuring), your personal information will remain subject to this privacy notice (as amended from time to time). However, where your personal information is transferred to a new owner following a merger or acquisition it may be subject to a different privacy notice. We, or the new owner, will provide notice to you before any of your personal information becomes subject to a different privacy notice. 

Data controller

ITV Services Limited is a company registered in England and Wales (registered number 00229607) with registered office at 2 Waterhouse Square, 140 Holborn, London EC1N 2AE. 

The Information Commissioner’s Office (ICO) regulates our processing of your personal information. You have the right to lodge a complaint with the ICO. Details of how to contact the ICO can be found on their website at

If you wish to contact us about our privacy policy, please email