Your privacy is our priority

Your data is important. It’s important to us, and we understand that it’s important to you. ITV is committed to safeguarding your information in line with the latest data protection and privacy laws. We also want to be transparent about what information we collect about you, how we use it, and how you can control what we do with this information.

About this notice

In this privacy notice, “we”, “us” and “our” means ITV Consumer Limited. This notice was last updated on 28 June 2019.

What this notice covers

This privacy notice explains how we collect and use your personal information if you are a customer of our products and services, for example if you:

  • watch video-on-demand content on any versions of the ITV Hub, ITV Hub+ and ITV BoxOffice that we control;
  • use our websites, e.g. www.itv.com, www.itvboxoffice.com;
  • use our programme apps (except for the The X Factor and Britain’s Got Talent apps, which are subject to separate privacy notices which are accessible within these apps);
  • enter one of our prize draws or competitions;
  • vote in our votes or polls;
  • attend one of our live events or attractions;
  • are a member of research panels or engage in surveys related to ITV products and services;
  • buy ITV merchandise from us or one of our licensed brand partners;
  • send us messages, videos and photos;
  • interact with us or our content on social media or in forums;
  • watch our channels on any platform where we have your consent to collect your data.

We use information we collect in relation to one of more of our products and services in connection with all our other products and services. This helps us analyse and personalise your experience across our products and services, provide and manage our advertising and services across our group and provide or inform you about other services and products you request or which may be of interest to you whether on our platforms or on third party platforms.

What this notice doesn't cover

We publish specific privacy notices for some of our products and services which may apply in addition to or instead of this privacy notice. Where this is the case, please refer to the product/service-specific privacy notice for more information (for example, for The X Factor and Britain’s Got Talent apps and for BritBox).

This privacy notice doesn’t cover companies, services or applications that we don’t own or control, or people that we don’t employ or manage. This includes (without limitation):

  • third party websites, pages, applications/widgets or other services that we link to or offer via our products and services (e.g. if you click on an advert and it takes you to an advertiser website);
  • other platforms that we allow to use ITV brands and content where we don’t control such use (e.g. ITV Hub content on Sky and Amazon).

In these cases, please instead refer to the privacy notice of the relevant third party.

What information do we collect?

The information we collect about you depends on which of our products and services you’re using, but we’ll only collect your personal information where necessary. Information we (or our authorised third parties) collect includes:

  • personal information you submit to us when you register for, buy, interact with or subscribe to any of our products and services or when you update these details. – For example, depending on the product/service you are registering for we may ask you to provide your name, address, postcode, email address, date of birth, telephone number and/or payment details. Please note it’s your responsibility to ensure that any registration data you provide to us is accurate and kept up to date;
  • information about your use of and interaction with our products and services, for example:
  • ○ details of the products and services you are using (including any other ITV group products and services);
  • ○ how you access our products and services - for example your internet protocol (IP) address, device type and identifier, operating system and browser version;
  • ○ your navigation around the products and services;
  • ○ your viewing history;
  • ○ your marketing consents and how you have previously interacted with our marketing;
  • location data from your IP address or by accessing global positioning functionality on your device (e.g. GPS);
  • information you disclose to us when you contact us with an enquiry, request or feedback;
  • other data we collect from time to time to help us provide improved products and services for example when we (or third party research companies we have engaged) ask you to fill in a survey or questionnaire;
  • data from third party partners or suppliers who have confirmed they are authorised to pass your information to us in accordance with your legal rights;
  • other data we collect in order to review compliance with our terms and conditions and/or otherwise as required by law.

When and how do we collect this information?

We (or our authorised third parties) collect information about you:

  • from you directly when you disclose your information to us including when you register for our products and services or otherwise update your details; when you buy, or subscribe to, content or services from us; when you contact us with an enquiry, request or other feedback; when you participate in any of our products and services (for example, when you purchase tickets for or attend one of our live events or submit an entry to a competition or prize draw, or you vote in one of our polls); when you participate in research panels or surveys; and/or when you request to be sent communications such as updates or newsletters when you send communications via the products and services or when you send communications via our products and services;
  • in monitoring your use of the products and services;
  • when we are checking compliance with our terms and conditions and/or otherwise as required by law;
  • through the use of cookies or other similar technologies (for details, see our Cookie Policy at www.itv.com/cookies);
  • from third party suppliers who have confirmed they are authorised to pass your information to us in accordance with your legal rights.

How will we use your information?

We and our authorised third parties will only process your personal information where we have legal grounds to do so. The legal grounds for processing differ depending on which of our products and services you use. Generally, we’ll only process your data on the following grounds:

  • you have given consent for the processing. When we rely on consent to process your personal information, you always have the right to withdraw this consent;
  • the processing is necessary for the performance of a contract to which you are a party (including the terms & conditions of the relevant product/service);
  • the processing is necessary in order to take steps at your request prior to entering into a contract;
  • the processing is necessary for compliance with a legal obligation placed on ITV (for example our obligation to ensure that the data we hold is accurate);
  • the processing is necessary for the purposes of the legitimate interests pursued by ITV or by a third party. For example, we have a legitimate interest in understanding how people are using our products and services, both to improve them, to sell adverts more effectively and to promote our services. Therefore, we use your personal information to understand and analyse use of our products and services. In certain limited circumstances you have the right to object to processing based on such legitimate interests (as explained in the ‘What are your rights?’ section below).

Processing Based on Legitimate Interests

Where any of the activities set out below involve the use of cookies or similar technologies, additional information (including about how you can disable them) is displayed to you before such cookies are installed and can also be found in our Cookie Policy at www.itv.com/cookies.

Direct Marketing

We use your data to promote or market our or third party products or services to you via direct marketing in the following circumstances.

Do we use cookies?

We, and our authorised third parties, use cookies and/or other similar technologies or tools (collectively referred to as “cookies”) to store and sometimes track information about you. We also access certain information stored on the devices you use to access our products and services. For more details about what cookies are, the cookies we use and how to disable them, please see our Cookie Policy at www.itv.com/cookies and service-specific privacy notices (where applicable).

How long do we keep your information?

We keep your personal information for only as long as necessary, which is longer in some cases than in others. The length of this retention period depends on the purpose for which the data was obtained and its nature. For example:

  • we need to keep some personal information about you so we can deal with any complaints you might make about the products and services we provide to you;
  • if you ask us to stop processing your personal information for direct marketing, we need to retain enough information about you to enable us to ensure we stop including you in those direct marketing activities;
  • we need to keep personal information so we can defend possible future legal claims. Unless there’s some other reason for keeping it, personal information will be deleted when such a claim could no longer arise or it is no longer required in order to defend legal claims that have arisen;
  • we have a legal or regulatory duty to retain particular personal information for a certain minimum period (for example under Ofcom rules, or under HMRC tax rules).

In what circumstances do we share your information?

We do need to share your personal data with third parties in some circumstances. We pass information about you to other parties as follows:

  • to third parties authorised by us and acting on our behalf, such as our employees, contractors,partners, suppliers, auditors and/or agents, to administer the products and services provided to you and/or to help us review and improve these products and services (including reviewing the accuracy of our data and checking how effective we are at making content relevant to you). These third parties are only allowed access to your information as needed to perform functions of the products and services or to provide services to us. They’re not allowed to use it for any other purpose;
  • to reputable third parties such as broadcasters to enable you to have a better cross-platform advertising experience (see “Making advertising and marketing on other services more relevant to you” above);
  • where ITV Box Office stores details to enable repeat purchases via the Sky remote control. If you want to opt-out of this processing please send an email from your registered email address to itvboxofficesupport@itv.com;
  • for marketing communications, where we have your consent to do so (see section above on “Direct Marketing");
  • to conduct analytics in relation to our products and services; including with regard to our user base, sales patterns, traffic volumes and related matters. This could include comparing the information we hold about you against third party datasets;
  • so that our products and services can be marketed to you on third party platforms (for example, Facebook or our Facebook Fan Pages);
  • for the purpose of industry measurement (for example by the Broadcasters Audience ResearchBoard);
  • to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence, unlawful activity or suspected breach of the Terms of Use and/or the breach of other terms and conditions or otherwise where required by law or where we suspect harm or potential harm to others. We will cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location of or any other information about anyone breaching any relevant terms and conditions or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders;
  • where relevant, the user name and some profile information you voluntarily provide may be published on areas of the products and services such as forums, leaderboards,chat rooms or pages where user submissions are displayed, and this will be the identity by which you are known on those areas;
  • if there are changes to our business (see section below on ‘Changes to our business’);
  • to any other third party where you have provided your consent.

We also share your personal information with other parts of the ITV group of companies. We do this to:

  • provide a more personalised experience across our different products and services;
  • provide and/or manage cross or intergroup products and services; and/or
  • provide other services and products you request or to promote those which might be of interest to you.

For privacy notices of other ITV group companies (including for The Addressable Platform Limited and Britbox), please see www.itv.com/groupprivacy.

What are your rights?

Any personal information you supply will be treated in accordance with applicable data protection laws including the Data Protection Act 2018 and the General DataProtection Regulation (the “GDPR”) and any other applicable or superseding legislation. We are committed to delivering the rights that individuals are entitled to under data protection laws in the UK. These are:

  • the right to request a copy of the personal information we hold about you. To do this, please contact us at viewerservices@itv.com making clear that you are requesting a copy of your personal information and including full details of what you require. You may also be required to submit a proof of your identity.
  • the right to object to your personal information being used for direct marketing. Where required we will ensure we obtain your consent before undertaking marketing and you will have the ability to opt out (see the section on ‘Direct Marketing’ above).
  • the right to object to your personal information being processed where the legal basis for the processing is our own legitimate interests as a business (see ‘How will we use your information?’section above). In some circumstances (for example, where we are using cookies or in respect of personalising editorial content or advertising or marketing) we have specific mechanisms to enable this objection. In all cases, we will comply with such a request unless there is a lawful reason for not doing so, such as when we need to continue to process your information to defend a legal claim or if this information is necessary for the ongoing provision of our products and services.
  • the right to rectification. You may request that we correct any inaccurate and/or complete any incomplete personal information.
  • the right to withdraw consent. Where we are processing your personal information on the basis that you have given us your consent to do so, you may withdraw your consent at any time.
  • the right of erasure. You may request that we erase your personal information and we will comply, unless there is a lawful reason for not doing so. For example, there may be an overriding legitimate ground for retaining your personal information, such as keeping your payment information for several years to comply with HMRC rules.
  • the right to data portability. In certain circumstances, you may request that we provide your personal information to you in a structured, commonly used and machine readable format and have it transferred to another provider of the same or similar services to us. Where this right is applicable, we will comply with such transfer as far as it is technically feasible.
  • the right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal information. However, you do have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office in the United Kingdom, please visit the ICO website (www.ico.org.uk) for instructions.

Product/service providers based outside Europe

We use certain third party companies to perform some functions of the products and services on our behalf or to provide services to us. These third parties are only allowed access to your information as needed to perform such functions or to provide such services. They’re not allowed to use it for any other purpose.

Some of these third party companies are located, or have servers that are located, outside the UK and European Economic Area. Where we share your information with such companies, we take all steps reasonably necessary to ensure your information is treated securely and in accordance with this privacy notice.

However, please note that the data protection and other laws of such countries may not be as comprehensive as those in the UK or European Economic Area. We’ll only transfer your personal information to a territory outside of the UK or European Economic Area under the following circumstances:

  • the European Commission or UK government has determined that an adequate level of protection for personal information is in place in the country to which we transfer your data;
  • standard data protection clauses as adopted by the European Commission or UK government are in place governing the transfer (you can view the standard clauses on the European Union’s legal website at eur-lex.europa.eu);
  • for transfers to the USA, the recipient organisation is a participant in the EU-US Privacy Shield programme (or equivalent with the UK as and when created); or
  • other appropriate safeguards have been put in place, as described in the privacy notice for the applicable product/service.

Changes to our business

If we decide to change or restructure our business we may need to pass your personal information to one of our group companies so we can continue to effectively deliver the products and services to you.

Also, if we become involved in a merger, acquisition, restructuring, reorganisation or other transaction involving the sale of some or all of our group companies’ assets, then your information may be included in the assets that are transferred to the new owner and may be provided to the entities and advisors involved.Such a transaction could involve us: (i) retaining the right to continue to use transferred personal information in addition to the right of the new owner to use such information; and (ii) engaging in additional transfers of personal information (including new personal information) with the new owner from time to time following such a transaction.

If there are changes to our business (such as a re-organisation or restructuring), your personal information will remain subject to this privacy notice (as amended from time to time). However, where your personal information is transferred to a new owner following a merger or acquisition it may be subject to a different privacy notice. We, or the new owner, will provide notice to you before any of your personal information becomes subject to a different privacy notice.

Data controller

For processing that relates solely to Britain’s Got Talent and X Factor: (1) ITV Rights Limited (company number 06633451) with registered office at 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE and VAT registration number 197 0041 67, (2) ITV Consumer Limited (company number 2937518) with registered office at 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE and VAT registration number 197 0041 67 (3) Fremantle media Limited (company number 276928) with registered office at 1 Stephen Street, London, W1T 1AL and VAT registration number GB 222 7151 96 and (4) any other producer of the programme, acting as joint data controllers.

All other processing: ITV Consumer Limited is a company registered in England and Wales (registered number 2937518) with registered office at 2 Waterhouse Square, 140 Holborn, London EC1N 2AE. Our VAT registration number is 197 0041 67.

The Information Commissioner’s Office (ICO) regulates our processing of your personal information. You have the right to lodge a complaint with the ICO. Details of how to contact the ICO can be found on their website at www.ico.org.uk.

If you want to contact us about our services, you can find more details at www.itv.com/contactus. If you wish to contact us generally about our privacy notice or with any privacy queries, please email us at viewerservices@itv.com.