Soccer Aid for Unicef 2020 - FAQ

21:02 - 31 JUL 2020

Soccer Aid for Unicef 2020


ITV are keen to ensure our viewers understand our appeals and why we work in partnership with charities. Please find below some frequently asked questions regarding Soccer Aid for Unicef.

What is Soccer Aid for Unicef?

Soccer Aid for Unicef is an entertainment-led charity campaign, culminating in a football match featuring two teams of professional and celebrity players, broadcast live on ITV and STV in September 2020. This year, Soccer Aid for Unicef is taking place behind closed doors at Old Trafford and we’ve pulled out all the stops to make sure the match can safely go ahead.

Soccer Aid for Unicef helps children around the world get the best start in life. This year through Soccer Aid, we’re doing everything we possibly can to protect vulnerable children and families from the coronavirus pandemic, so they can stay safe and grow up happy and healthy.

Soccer Aid for Unicef started in 2006, as a brainwave of Unicef UK ambassador Robbie Williams. Now in its 15th year, the event has raised an amazing £38 million for Unicef’s work for children and has involved legendary players Diego Maradona, Zinedine Zidane and Eric Cantona as well as music, film and TV stars from around the globe. Money raised from Soccer Aid for Unicef has helped protect women and children with maternal health services, reached millions of children suffering from malnutrition with lifesaving therapeutic food, trained health workers, provided vaccinations against killer diseases, helped rebuild the lives of children affected by disasters, and helped combat malaria.

When is Soccer Aid for Unicef?

Soccer Aid for Unicef 2020 will be played in September, behind closed doors at Manchester United’s stadium, Old Trafford, and broadcast live from ITV and STV. Broadcast date and timings will be announced closer to the date of transmission.

To maintain social distancing and keep everyone involved as safe as possible, in 2020 we’re asking all fans to watch on ITV and STV, instead of in the stadium, but you can still change children’s lives by donating as you watch all the action at home.

Who is Unicef?

Unicef is the world’s leading organisation for children. They work in more than 190 countries to protect children in danger. Unicef provides vital support to save and change children’s lives.

Unicef ensures more of the world’s children are vaccinated, educated and protected than any other organisation and have done more to influence laws, policies and customs to help protect children than anyone else. Unicef work day and night to provide vital support and offer a lifeline to children in danger.

How does Soccer Aid raise funds for Unicef?

The money raised through Soccer Aid for Unicef will go to support the vital work of Unicef. Your Soccer Aid for Unicef donations will help Unicef provide children with clean water, vaccines and protection from violence, exploitation and abuse.

For example:

  • £10 Could provide protective masks for 10 health workers

  • £20 Could provide life-saving measles vaccines for 30 children

  • £30 Could provide safe, clean water for drinking and hand-washing for one family

This year, every £1 you donate becomes £3

Every £1 you donate becomes £3 – up to £3 million – until 6Oct 2020, thanks to the UK government and Gavi, The Vaccine Alliance. You’ll stop coronavirus making life even tougher for vulnerable children and families around the world – with the funding from the UK government pumping clean water for drinking and hand-washing straight to communities, schools and health centres, and the funding from Gavi, the Vaccine Alliance, increasing access to lifesaving vaccines where they are needed most.

Why does ITV support Soccer Aid for Unicef?

ITV’s Social Purpose is about using the power of tv to shape culture for good. Reaching millions of people every day, with shows people love to watch and voices people pay attention, to gives ITV a brilliant opportunity - to use our creativity, scale and influence to change ITV for the better, and to inspire positive change in the wider world.

We have four focus areas: better health, diversity and inclusion, environment and giving back to our local and international communities. Soccer Aid for Unicef is our main fundraising appeal within Giving Back.

In 2019, ITV contributed £56 million of value to charitable causes through, and was named the most generous company in the FTSE100 by the Tortoise Responsibility 100 Index, which reviews the social and environmental impact of the FTSE 100.

How does ITV make sure that donations are used appropriately?

Transparency in how your donations will be used by charities is of paramount importance. ITV is committed to ensuring that the money that has been generously donated by our viewers goes directly toward projects that have a real and tangible impact on people’s lives both in the UK and overseas. 100% of the donations made by viewers during our on-air campaigns and appeals like Soccer Aid for Unicef goes directly to beneficiary charities.

Donations to Unicef will go towards funding their vital work across the world. To find out further details about how Unicef use your donations on their vital projects please visit www.socceraid.org.uk

Can I buy tickets for Soccer Aid for Unicef 2020?

There will be no audience this year due to Covid-19.

Will Soccer Aid for Unicef be shown on TV?

Yes, you can watch Soccer Aid 2020 on ITV and STV, and it will be available to watch on demand on ITV Hub (online) for 31 days after the match.

Are viewers able to text FIVE to donate five pounds?

We are not accepting £5 donations by text. If you want to donate by text, you can donate £30, £20 or £10 by texting THIRTY, TWENTY or TEN to 70818. Texts cost £30, £20 or £10 (depending on the chosen donation amount), plus one standard rate message.

How and when can I donate money to Soccer Aid for Unicef 2020?

Text and online donations open on Monday 3rd August at 4pm.

Phone lines will be open on Tuesday 25th August at 10am.

You can donate to Soccer Aid for Unicef 2020 in the following ways:

By Text (SMS):

Viewers can donate £30 by texting THIRTY to 70818, donate £20 by texting TWENTY to 70818 or donate £10 by texting TEN to 70818.

Texts cost £30, £20 or £10 (depending on the chosen donation amount), plus one standard rate message.

By Phone:

Viewers can call 0330 1234 442 (standard geographic charges may apply) to donate via an automated message.


Viewers can donate at itv.com/socceraid and at stv.tv/socceraid.

Last date for donations by text, phone and online is Tuesday 6th October 2020 at 5pm.

Who can I contact if my question isn’t answered here?

ITV viewer services can be contacted at viewerservices@itv.com.