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Can You Beat Brandreth Terms and Conditions

Ref: TMCYBB/SS/LD/20231120/1141R2


These ‘This Morning Can You Beat Brandreth’ terms and conditions in relation to This Morning (the “Programme”) will tell you how to submit your application to play the game ‘Can You Beat Brandreth’ (the “Quiz”) in the Programme, the eligibility criteria, the terms and conditions and how we process your personal information for the purpose of reviewing your application. 

Your Privacy

First off, we need to tell you how we intend to collect and process your personal information.

Any personal information provided in the Application Form (as defined below) will be collected and processed in accordance with our privacy notices which can be found here: 

(our “Privacy Notice(s)”).

Please be informed that by contacting us about appearing in the Programme or by submitting content or your Application Form to us, you agree to us collecting and processing your personal data in accordance with the Privacy Notice(s). You agree that any information, verbal or written, which you have or may provide to us, including any information provided during the application and selection process and/or during the production of the Programme, and any of your personal data and/or sensitive personal data (as defined by the General Data Protection Regulation 2016/679 - UK GDPR) such as details about your health and/or any details relating to convictions or proceedings will be held by us or the ITV group of companies, their service providers, network operators, suppliers, contractors and other authorised third parties in connection with your participation in the Programme, for the purposes outlined in the Privacy Notice(s). 

If you do not want to provide consent, want to withdraw consent or have any questions about how your personal data will be used, please contact us at myprivacy@itv.com. 

Where relevant, you will need to write separately to any third parties to withdraw consent from them. Please note however, that not providing consent, or withdrawing consent, may potentially have an impact on your continued involvement in the casting process for the Programme and, if applicable, participation in the Programme. We may still be able to use your Sensitive Information despite withdrawal of consent, for example, where we believe such use to be in the public interest, including for journalistic or artistic purposes.

Terms and Conditions

Opening/closing date & time:

The Quiz will be played live on air every Friday morning at the discretion of the Programme producers. In each case, the Quiz will be in relation to an episode of the Programme. 

Each week, applications to submit your Application Form to play the Quiz will: (i) open on Friday as indicated in the Programme and/or online via the www.itv.com/thismorning or www.stv.tv/thismorning websites (the “Website”); and (ii) close at 4.00pm each Tuesday (the “Application Window”). Please note that in respect of the Quiz playing on Friday 2 February 2024 only, the opening of the Application Window will be on Monday 29 January 2024 instead as indicated in the Programme and/or online via the Website. 

You must complete and send your Application Form before the closing of the Application Window for your Application Form to be reviewed by the Programme’s producers as set out below. 

Please note that the Shortlisted Applicant(s) (as defined below) will be contacted to play the Quiz in the week they submitted their Application Form (the “Application Week”) in accordance with the Selection Process as described below, and may also be contacted to play the Quiz in the week following the Application Week (the “Following Week”). 

The Programme producers reserve the right to amend the dates of the Application Window and/or the Quiz. Any decision will be advertised in the Programme and/or online on the Websites. 

Who can apply:

In order to be eligible to participate in the Programme, you must meet the following eligibility criteria: 

  • You must be a resident and also be currently living in the UK, Channel Islands or Isle of Man; 

  • You must be aged 18 years or over at the date of your application to participate in the Programme; 

  • You must not be an employee of the ITV, STV Group PLC, or are an immediate family member of the same; 

  • You must not be in any way or professionally connected with the Programme; and

  • You must have a UK, Channel Islands or Isle of Man phone number.

You must also be contactable by phone and/or email after the closing of the Application Window and for two (2) days after and be available on Friday morning during the Application Week and the Following Week to participate in the Quiz of the Application Week and the Following Week respectively. You must have a laptop, desktop computer and/or tablet, headphones and a strong internet connection to participate in the Quiz live via video call in the Programme. 

We recommend having a wired connection but it is not required. If your device or internet connection adversely impacts your appearance (i.e. due to technical reasons, blurry screen, bad Wi-Fi, bad lighting, etc), then your participation will have to be discontinued.

As part of our shortlisting and decision process, we will ask about your criminal background and we will treat this information in accordance with the following Privacy Notices: https://mfx-public-artifacts.s3.amazonaws.com/itvstudios/programme-applicants-participants-contributors-audience.pdf and https://www.itv.com/_data/documents/pdf/ITV_Broadcasting_Privacy_Notice.pdf.

Any criminal convictions, civil orders and/or current or pending criminal proceedings and/or anything else negative in your background (which is disclosed to us or we discover) will not automatically exclude you from being considered for the Programme but we shall exercise our sole discretion. If we later discover that information has been withheld from us and that you have been chosen to participate in the Programme, we may withdraw you from the Programme and/or reclaim or withhold any prize awarded to you, where relevant. In all cases our decision is at our discretion and shall be final.

Proof of eligibility may be required. Failure to comply with the eligibility criteria as set out in these terms and conditions, and elsewhere as applicable or failure to comply with instructions and/or directions given or with these terms and conditions in any way may result in disqualification from the Quiz.  For the avoidance of doubt, if ITV suspects that you are not eligible to participate in the Programme, ITV and/or the Programme producers reserve the right to terminate or suspend further participation. You must comply with any instructions and/or directions as given to you by ITV and/or the Programme producers.

How to apply: 

You must submit an application by sending an email to thismorning@itv.com with ‘Can You Beat Brandreth’ in the subject line and the following information in the body of the email (the “Application Form”):

  • Your name;

  • Your telephone number; 

  • A description (to be no greater than 200 words) outlining why you should participate in the Programme including:

    • a relevant back story quiz and/or Gyles Brandreth related; 

    • what you want the money for; 

    • showing that you have a fun and enthusiastic personality, 

(“Selection Criteria”).

Please note that you cannot submit an Application Form on behalf of someone else. 

Please make sure that you are happy with your Application Form and with these This Morning ‘Can You Beat Brandreth’ terms and conditions before submitting your Application Form. Any Application Form which is more than 200 words may not be considered or, at the producers’ discretion, only the first 200 words of the application may be considered.

Please also remember to read the “Your Privacy” section above and our Privacy Notices.

Please note that you may only submit one (1) Application Form per Application Window. For the avoidance of doubt, your Application Form will be considered for the Quiz playing on the Friday of Application Week  and may also be considered for the Quiz playing on the Friday of the Following Week.

Selection Process:

Each week, the producers of the Programme will select a shortlist of up to five (5) applicants who submitted an Application Form they consider best meet the Selection Criteria (the “Shortlisted Applicant(s)”). The Programme producers’ selection of the Shortlisted Applicant(s) will be at their sole discretion and will be final. 

The Programme producers will contact the Shortlisted Applicant(s) between Tuesday and Thursday (inclusive) to confirm eligibility, compliance with the Selection Criteria, availability on the required Friday and level of ability. The Programme’s producer will choose the applicant most suitable to participate in the Programme and the Quiz on the Friday at their own discretion and their decision will be final (the “Chosen Applicant”).  The Chosen Applicant will be notified on the Thursday prior to the Quiz. 

If the Chosen Applicant is unable to participate in the Programme due to technical issues or any other reason, or fails to answer the Programme producer’s call within a reasonable number of rings any time between being notified they are the Chosen Applicant and the start of the Programme and/or the Quiz, the Chosen Applicant will be deemed to have forfeited their chance to participate in the Programme and the Programme producers will move onto the next eligible Shortlisted Applicant. 

Please note that the Programme producers will only contact the Shortlisted Applicant(s) and that receiving a phone call and/or any other correspondence from the Programme producers does not automatically mean that you will be appearing on the Programme. 

The Quiz

The Chosen Applicant will appear in the Programme via video call and will compete against Gyles Brandreth on air. The Programme’s presenters will ask you and Gyles Brandreth five (5) questions and the first person with the most correct answers (as confirmed by the Programme producers at their discretion) will win the Quiz. 

If there is a tie between the Chosen Applicant and Gyles Brandreth, the Programme’s presenters will ask a ‘tie breaker’ question, and the closest answer will win the Quiz. 

If the Programme producers decide that the Chosen Applicant has the most correct answers, they will receive a cash prize of £500 (five hundred pounds), made payable by BACS in the name of the Chosen Applicant only. 

Any decision from the Programme producer will be at their own discretion and will be final. 

Participation in the Quiz:

By submitting an Application Form to thismorning@itv.com, you agree the following:

  • you acknowledge that you are aged 18 or over;

  • you have read and accept:

  • your answers in your Application Form are honest and true; 

  • that ITV and/or This Morning team may contact you in relation to your Application Form;

  • you may be contacted by the producers, and that you may be required to appear via video call in the Programme; and

  • that nothing in your Application Form or the materials you submit will infringe any data protection laws, including the UK General Data Protection Regulation and the UK Data Protection Act 2018 (both as amended, replaced or repealed from time to time).

By participating in any filming or live performances on the Programme, you agree that such footage may be published or broadcasted in any media in whole or in part by ITV including without limitation the Programme. You may be required to fill in and sign a participation form, requesting you to assign your rights in any film or live performance in which you have been involved in respect of the Programme and/or Quiz. Failure to sign the participation form may result in your disqualification from the Quiz. 

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