Goodbye cougars, hello WHIPs - women who are Hot, Intelligent, and in their Prime!

Cougar sounds predatory and a bit sly and creepy. WHIPS to me sounds funnier, smarter, sexier and more intelligent

Bibi Lynch campaigns for us all to drop the 'cougar' tag

The stars are at it - Cheryl, Madonna and Mariah Carey all are all rocking the younger man on their arm - so isn't it about time we ditched the derogatory ‘toyboy’ and ‘cougar’ tags and replace them with something altogether much more liberating and positive?

That’s what Bibi Lynch thinks - she’s campaigning for those older women with their younger men to be called WHIPs - women who are Hot, Intelligent, and in their Prime.