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Weekdays 10am-12:30pm ITV

Jamelia Investigates: The lack of diversity in toys

Playtime is an important part of a child's development and with the UK toy industry worth over £3.3bn you would think there are very few gaps left in the market. However, Jamelia goes to investigate why, in 2017, there is still an incredible lack of toys and dolls designed for the diverse range of ethnicities that live in the UK..

So what happened when Jamelia spoke to a local nursery, a toy designer and the director of Toys R Us? Watch the video above to find out.

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Weekdays 10am-12:30pm ITV