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Weekdays 10am-12:30pm ITV

Shirley Ballas talking on the Calm Suicide Campaign. 

Back in 2018, we partnered with the suicide prevention charity Campaign Against Living Miserably (CALM), on a campaign which created the largest ever conversation about male suicide in the UK. By installing 84 life-size statues on the roof of ITV Tower, Project 84 highlighted the shocking reality that every single week in Britain, 84 men take their own lives.

Sadly, four years later, that statistic has increased - so today we’re once again working with CALM to launch their latest campaign. We’ll be live from London’s Southbank where 50, 6 foot high photos have been installed, each one revealing a story of suicide and the heartbreak which followed. And in the studio we’ll be joined by Shirley Ballas, who will be sharing her own tragic connection to the campaign. 

CALM - bit.ly/thelastphoto_b

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Weekdays 10am-12:30pm ITV