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Weekdays 10am-12:30pm ITV

The best beauty brands you've never heard of

With the industry now back up and running, there's no better time to start supporting new businesses that may have slipped through the cracks over the past few months.

Sarah Jossel is here with a selection of new skincare and beauty brands that you may not have heard of yet, which are sure to make it to your list of favourites. 

Drowsy Sleep Co 

Drowsy was founded by two brothers who developed chronic insomnia due to their hectic lifestyles, and their range of eye masks and skin sprays will have you nodding off in no time!

Sarah says, "What I love about these newer brands is they're thinking more carefully and they're just being more thoughtful. £1 per purchase goes to Mind charity because they feel mental health is really important when you're lacking sleep."

The Mulberry Silk Eye Mask, £49.50

Sleep S.O.S Pillow Spray, £21.95

Skingredients

Skingredients' range of active, results-driven skincare products, created by the award-winning skin tutor, bestselling author and dermal facialist Jennifer Rock.

Sarah says, "I've never seen such clear instructions!"

Skin Veg (hyaluronic packed pre-serum), £39

Skin Protein (Vit A and C serum), £39

Salicylic Acid Cleanser, £23

The Glowcery Shop 

The Glowcery proves that high-performance skincare does not need to be full of artificial or overly-processed ingredients.

Sarah says, "What I love is they're just thinking outside the box. They're really lovely purchases that you can enjoy."

Clean Greens Serum, £33

The Sweet Orange Lip Balm, £12

Monpure

Monpure is a collective of beauty experts, dermatologists and scientists who are all dedicated to finding a real solution to the issues of hair loss and thinning. 

Sarah says, 'What I love about Monpure is it's all made by dermatologists and scientists, no messing around - serious ingredients'.

Clarifying Scalp Scrub, £63

Follicle Boost, £96

Nourish and Stimulate Scalp Mask, £63

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Weekdays 10am-12:30pm ITV