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Weekdays 10am-12:30pm ITV

The best mascara for every look!

Whether you prefer the ‘falsies’ effect or a more natural finish, it’s time to put your best flutter forward. From Victoria Beckham to Rhianna, if there’s one beauty product that’s seen a rise in a whole host of new launches so far this year it’s mascara.

With promises of innovative formulas and game-changing brushes that promise to be better than the last, Bryony Blake is here with her pick of the best.

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Honest Beauty Extreme Length Mascara + Primer £19, Cult Beauty

Volume Million Lashes Balm Noir Mascara £10.99, L'Oreal Paris

Kevin Aucion Eyelash Curler £17, Cult Beauty

Superfake Mascara £6.95, Lottie London

Sweed Lashes Lash Lift Mascara £22, Cult Beauty

Rimmel Wonder Extension Mascara £9.99, Lookfantastic.com

Nudestix Splashproof Mascara £15.40, Lookfantastic.com

Lancôme lash idôle Mascara £18.80, Boots.com

Victoria Beckham future lash Mascara £26, Cult Beauty

Benefit Real Magnet Extreme Lengthening Mascara £24, Lookfantastic.com

NARS Climax Extreme Mascara £22, Lookfantastic.com

Kevyn Aucoin indecent Mascara £22, Cult Beauty

Fenty Lift and Curl Mascara £21, Boots.com

Maybelline Lash Sensational Sky High Mascara £9.99, Lookfantastic.com

Flower Beauty Lash Warrior Mascara £5.49, Superdrug

Mac Magic Extension Mascara £20, Boots.com

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Weekdays 10am-12:30pm ITV