Weekdays 10am-12:30pm ITV

The seven best mascaras, according to our beauty editor

With masks now part of our everyday lives, focus on our eyes and our eye make-up has never been more prominent.

But the best eyeshadow or liner in the world is nothing without the perfect slick of mascara. With so many out there how do you know which is the best one for you?

This Morning beauty editor Vicki Laycock has done the hard work for us and picked her favourite mascaras on the market, whatever your budget.

Top tips for maximising your mascara

  • Curl your lashes: This small step before you add mascara will give an extra oomph to your favourite brand

  • Don't over-pump: Over-pumping the wand in and out of the tube adds air to the product causing it to dry out more quickly

  • The perfect wand: If you find a wand shape you love but maybe not the perfect mascara, clean and keep the wand to use with other brands

We earn commission from some of the links on this page but the products featured always go through an independent editorial process.

Vicki's top mascara picks

Maybelline Lash Sensational Sky High Mascara, £9.99

A brand-new launch from Maybelline that has been flying off the shelves and we can see why, the flexy short rubber brush makes it easy to get into the lashline and make sure your lashes are fully coated and clump-free.

L'Oreal Paris Air Volume Mega Mascara, £9.99

If you love a big mascara brush then this is the wand for you - lots of short bristles, with lots of product, great for straight lashes that need a curl.

Charlotte Tilbury's Pillow Talk Push up Lashes! Mascara, £23

Celebrity make-up artist Charlotte Tilbury’s second mascara launch is very different to her first offering. The wand is a very long, flat rubber paddle, great for creating a VERY dramatic, black mascara look - not for the faint-hearted... eye make-up remover is a must!

Hourglass Unlocked Instant Extensions Mascara, £29

The hourglass mascara is a tubular mascara formula, so instead of your lashes being coated in pigment the tubing coats each lash in very black tube-like polymers. The formula isn’t water resistant but it won't run and is easy to remove with a little warm water. This is my favourite mascara at the moment.

Victoria Beckham Beauty Future Lash Mascara, £26

Another new launch and the first mascara in Victoria’s make-up range. This is a very fine curved brush, great for someone with short lashes or who doesn’t like the clumping of product with a big, multi-bristled wand.

Too Faced Better Than Sex Mascara, £22

This mascara has a unique hourglass-shaped, full-bristled brush which is perfect for longer lashes that want that extra curl and length. It will really define and lengthen your lashes.

Collection Lash Surge Mascara Waterproof, £4.99

This is a fantastic waterproof mascara that won't budge, with an amazing price tag.

Weekdays 10am-12:30pm ITV