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Top tips for savvy supermarket shopping

Can you really eat healthily and save money? You bet you can!

If food shopping is eating up too much of your family budget, these easy tweaks can save you hundreds of pounds over the course of the year. 


Draw up a healthy meal plan for the week and write a strict shopping list – itemising what you need and which shops to go to. 

If you’re lacking meal inspiration, try the WW website, where you’ll find hundreds of delicious recipes. Having a plan of action reduces the chance of impulse buys, saving you time and money.

Buy in bulk 

Buy bigger cuts of meat and make it last the week. Your freezer is your friend here. 

From a whole chicken, you'll get two breasts, two thighs, drumsticks and wings, plus a carcass for making stock. Simply put what you don’t use straight away into zip-lock bags and freeze individually. You should also avoid buying expensive packs of pre-cooked chicken pieces for sandwiches. Buy a whole chicken instead and you’ll have lunches for the week and plenty of spare cash!

Eat more veg

Meat is probably going to be the most expensive thing on your shopping list so try switching up your diet.

You can incorporate extra vegetables into things like casseroles and stir-fries to make them go further. Or have a few vegetarian meals during the week to keep costs down. And stick to fruit and vegetables in season as they’re often cheaper! 

Try cheaper brands

You could save money by buying cheaper brands than you normally do.

There's not always much difference between value and premium ranges. Give it a go and let your taste buds be the judge, not the shiny label.

Stock up on store-cupboard essentials 

Keep your cupboards well stocked with canned food, basic ingredients and long-life products so you’ll always have a budget-friendly meal to hand. 

Pulses, such as beans, lentils and chickpeas, are some of the cheapest foods on the supermarket shelf. These pulses are low in calories and fat but packed with fibre, vitamins and minerals, and also count towards your 5 A Day.

Beans (such as kidney beans, butter beans and cannellini beans) can be used to create delicious chillis, stews, soups and veggie burgers. Lentils are great for bulking up soups and stews, or making a batch of  comforting dhal. And chickpeas are another affordable way of padding out your batch cooking.

Choose frozen over fresh

You can pick up some of the best bargains in the frozen food section of the supermarket, yet people often avoid buying frozen as they assume it’s not nutritious. 

Frozen vegetables are picked at the peak of freshness and then frozen to seal in their nutrients.

A pack of frozen fish can last four to six months in the freezer and will still contain a high level of health benefits. 

And things like frozen garlic and ginger are often a lot cheaper than the fresh variety – and save on any waste. 

Try to batch cook

Batch cooking is a great way to save money on your food shop. But if you’re worried you’ll get bored eating the same meal over and over again – try freezing portions for another week. 

You don’t have to overcomplicate things either – there are loads of batch cooking recipes that are designed for busy schedules      meaning they won’t take too long to make, they’ll use relatively few ingredients, and will cater to the taste of younger children too. Check out tasty recipes such as mushroom and lentil ragu, and classic spaghetti Bolognese, on the WW website if you’re looking for inspiration. 

Scan foods with the WW barcode scanner 

To quickly track the nutritional data of a particular product, take advantage of one of the coolest features on the WW app – their barcode scanner.

Simply tap the barcode scanner in the WW app, scan the food item and all the nutritional information will be available, including the WW SmartPoint value - a simple number which summarises the nutritional value of the item, based its overall energy, sugar, saturated fat and protein content. This makes it easier to make healthier food choices as part of your shop.       

Discover more recipe inspiration plus lots of great tools to help make more from the food you have with the WW (Weight Watchers Reimagined) app. Get started today for free.

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