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Were Kellogg's right to change Coco Pops' 'approved by mums' slogan?

‘Loved by kids, approved by mums’ - that was the slogan on Coco Pops’ cereal boxes, which received numerous complaints of sexism from dads - enough for Coco Pops to change the wording to 'approved by parents'.

Fair game or PC gone mad? Fathers 4 Justice Founder Matt O'Connor thinks 'father-free' cereal sends a dangerous message that dads are irrelevant, while journalist and mum of four Clare Muldoon says the new slogan diminishes mums.

Do you think Kellogg's were right to change the slogan? Vote in our poll above!

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