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Weekdays 10am-12:30pm ITV

We've ditched fur, but is it cruel to wear wool?

Animal rights charity PETA is best known for its naked anti-fur stunts but these days they’re more concerned about our woolly jumpers. Co-founder Ingrid Newkirk has recently come out saying that cutting sheep's wool is just sheer cruel.

I do it because it's absolutely essential and necessary for the wellbeing of my sheep

Charles Sercombe on sheep shearing

We're joined today by animal activist Elisa Allen who agrees that wool is cruel, as well as farmer Charles Sercombe who disagrees, saying that shearing sheep is essential for the animal's welfare.

Do sheep need shearing?

So are PETA trying to wrap us all in cotton wool or are the farmers trying to pull the wool over our eyes?

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Weekdays 10am-12:30pm ITV