Be Kind

Download our Be Kind teachers' pack NOW!

I’m 100% behind this campaign. I hope we can save young lives and show the bullies how catastrophic one tweet, one snapchat or one text can be.

– Phillip Schofield

> Download our Be Kind teachers' resource pack pdf

Our Be Kind campaign was inspired by two mums whose children took their own lives as a result of the bullying they experienced.

Teachers and parents, we would like you to spread the word about the campaign in your school, which is where this pack comes in.

Together with the charity The Diana Award Anti-Bullying Campaign we have created a variety of resources for primary and secondary schools. These include posters, activity ideas and advice sheets to raise your students’ awareness about the Be Kind Campaign.

Take the pledge to support our 'Be Kind' campaign

Across the country, today, there are children spending the day in fear. Too frightened to go to school. Too frightened to speak out. Too frightened to tell anyone. Across the country, today, children are being bullied.

As part of This Morning's #BeKind campaign we want you to watch this video. You'll hear from two mums whose children took their own lives as a result of the bullying they experienced. Then hit the pledge button. Pledge to watch this video with your children. Pledge to help your children know they can ask for help, for them to know someone cares and for them to know how important it is to BE KIND.

If you're in Scotland, you can watch the video here

Streetwise spreads our #BeKind message with sweet treats and flowers 💐

Our #BeKind anti-bullying campaign is one of the things we're most proud of on this programme. Over 11,000 Teachers' Packs have now been downloaded, and as a result, school children across the country now feel they have a way of dealing with the bullies.

But it's not just in schools where the #BeKind message is being heard - we visited the Streetwise youth club in Stoke-on-Trent to see how they're getting involved.

Download our Be Kind teachers' pack NOW!

#BeKind wristbands: Let's band together to stop bullying

Together we can stop bullying, so let’s all put an end to it together by being kinder to one another

– Holly Willoughby

This week we're launching our #BeKind wristbands and banding together to stop bullying.

Children across the country will be able to pick up the bands FREE from high street stationery store Smiggle to show their support for the campaign. A total of 150,0000 limited edition wristbands have been produced and they can be collected from Smiggle stores nationwide.

Smiggle and #BeKind

Smiggle stores list

Terms and conditions

  • The bands will be given away on a first come first served basis
  • Younger children must be accompanied by an adult when collecting a band in store
  • A maximum of TWO bands per person can be collected
  • Anyone under 16 years of age must ask their parent or guardian's consent before posting a #BeKind selfie online

**Share your snaps with the #BeKind hashtag!**

If you wear your #BeKind wristband and post a pic on social media with #BeKind, you can inspire others to Speak Out, Stand Up, and #BeKind.

Anyone under the age of 16 uploading a #BeKind snap to their social channels must ask for their parent/guardian's consent.

Be Kind wristbands

Speak out. Stand up. #BeKind - famous monuments show their support!

Gateshead’s Millennium Bridge

Here at This Morning we're about to launch the next exciting phase of our Be Kind anti-bullying campaign.

#BeKind wristbands: Let's band together to stop bullying

The London Eye

And in support of the cause, you might well have noticed some familiar landmarks changing colour.

Blackpool Tower

The London Eye, the Blackpool Tower and Gateshead’s Millennium Bridge were lit up in purple, green and blue to lend their support to the nationwide campaign. Don't they look amazing!

Remember: Speak out. Stand up. Be Kind.

Justine Greening supports our Be Kind campaign

We're so pleased that Secretary of State for Education Justine Greening has pledged her support for our This Morning Be Kind anti-bullying campaign.

In her message, Justine says, “No child should have to face being bullied. It’s hurtful and can have devastating consequences, there’s no excuse for it. One of the best ways to tackle bullying is for us all to talk about it, that’s why This Morning’s Be Kind campaign is so important.”

PLEDGE NOW! We still need your pledges to support our Be Kind anti-bullying campaign

School pupils read out Be Kind notes and it's lovely!

They have been very shocked that words can have this kind of effect and many of them have been really upset by it. But that’s what we wanted. We wanted them to see the effects words can have on people.

– Teacher Natasha Gleeson

We’ve had over 190,000 pledges to support our Be Kind anti-bullying campaign, and one school that wanted to get involved and stamp out bullying is Nene Park Academy in Peterborough.

After teacher Natasha Gleeson saw our campaign, she arranged for all 1200 students at the Academy to watch our video. The staff then went one step further, by implementing a Be Kind messaging system throughout the school

Today Alice Beer is live at the school to find out exactly what they're doing to beat the bullies.

PLEDGE NOW! We still need your pledges to support our Be Kind anti-bullying campaign