If someone said you 'looked great for your age' - would you take it as a compliment?
While it might seem like a harmless turn of phrase, research has shown that casual ageism is making 68% of over 50s feel undervalued. And one person who agrees is 58-year-old Carol Vorderman.
As she approaches the big 6-0, Carol tells us about facing up to ageism, and why she has no plans to slow down.
Asked when she had experienced ageism, Carol admitted: “Most of my life, let’s be fair. Twenty years ago I wore a blue dress to the BAFTAs which was above the knee, I was 39. That became a massive story, programmes were made about it. Not about the dress, it became about should a woman aged 39 wear a dress above the knee? I was called mutton dressed as lamb. Would you call a 39 year-old today mutton dressed as lamb because she wore a dress above the knee? Of course you wouldn’t! That’s just nonsense.
Carol continued: “The point about ageist remarks are that they belong to the last Century. I get it all the time and has my attitude changed whatsoever? No! And is it going to change? No!”
On whether these comments ever sting, Carol revealed: “No, never. What is age appropriate? Surely it’s about the spirit of somebody.”