Last year we launched our groundbreaking Project 84 campaign to highlight the 84 men who tragically take their own lives every week in the UK.
"This is something that is happening... at the time 16 times a day, now unfortunately it’s 18 times a day. And if we don’t talk about it, if we don’t say that ‘S’ word out loud and in full then it’s going to continue."
CALM's Simon Gunning
Despite the campaign leading to the appointment of the UK’s suicide prevention minister, 18 months on it seems enough still isn’t being done. The number of male suicides is now estimated to be 94 a week in the UK, and so today on Suicide Awareness Day, we’re calling for more action.
"That’s the really hard bit actually, he wrote ‘I love you all very much, but you’d be better off without me’… I would give five minutes of my life to have five minutes with my father.”
One of our own This Morning family has recently experienced the devastating effects of male suicide. After her father Don took his own life just a few months ago, Emma Kenny joins us today to tell us why we all need to talk more openly to try and make these shocking numbers decrease.
We’ll also be talking to the newly appointed second suicide minister, Nadine Dorries, to ask what is being done to tackle the problem, and Simon Gunning from charity CALM is here to tell us about our next campaign… Project 94.