Darth Vader actor David Prowse has reprised his role as the Green Cross Code Man - 40 years after the original campaign ended.
Prowse, whose turn as Darth Vader was famously dubbed with James Earl Jones' voice, has donned the green and white suit for two new adverts created for Road Safety Week 2014.
ITV News' Martha Fairlie reports:
He tackles the headphone-wearing, smartphone-wielding adults who do not pay attention while crossing the road to teach them those three little words, "Stop, look and listen".
In the first video, Prowse stops a man with his music blaring who blindly walked in front of a car and chastises him for not heeding the Green Cross Code.
He even assists a man who almost walks out in front a bike with his child in a buggy as he he is too busy looking at his phone.
Speaking about the reasons for his return to the role, Prowse said: "Stop, look and listen: they've been the three basic pillars of road safety for decades, but they're being ignored en masse every single day.
"When the original Green Cross Code Man public information films ran, road accident rates reduced significantly.
"But that was in the days before pedestrians wandered around glued to their smartphones or wearing giant headphones, now it appears adults are completely out of practice with road safety."
Here is a reminder of what the Green Cross Man got up to in 1975: