Mitchum apologises after deodorant leaves customers with 'burning armpits'

Mitchum has apologised after customers reported rashes, bumps and burning linked to one of its roll-on deodorants.

TikTok users posted videos highlighting redness and irritation after using the brand’s 48-hour roll-on anti-perspirant and deodorant.

One person described the sensation like "volcanoes erupting" out of their armpits, while another said they hadn’t been able to go running due to the pain.

Many assumed the issue was caused by a change in the product's formula, but Mitchum UK confirmed that, after an investigation, the problem was linked to the brand adopting a different manufacturing process.

A select batch of the roll-on sold in the UK, Ireland and South Africa was impacted by the updated method, and the company has now reverted to the original process.

A Mitchum UK spokesperson said: “Consumer wellbeing is always our priority, and we are truly sorry some of our customers have experienced temporary irritation. This is not the experience they expect from us.

“We take this kind of feedback extremely seriously and have worked hard to investigate the cause.

“We want to reassure there has been no change to the formula of our products, but we have identified a change in the manufacturing process affecting one of our raw materials.”

The deodorant brand has said it has resolved the manufacturing issue and is "working to remove the small amount of product remaining on shelves."

Customers experiencing issues have been urged to contact Mitchum UK’s Customer Care team.

No other Mitchum products have been affected.

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