Parents are being urged to spend time talking to their children about their mental wellbeing.

It is one of the key messages from a new ITV campaign aimed at reducing the feeling of isolation.

A survey for YouGov, commissioned by ITV, found:

  • Nearly half of parents spend less than an hour talking to teenagers face to face.

  • One in five parents spend less than half an hour talking to their youngsters.

  • One in three children living at home don't get one to one time with their parents every day.

WATCH: Fakenham Academy in Norfolk also have a mental health initiative, as Malcolm Robertson reports: