Weetabix is celebrating its 80th year in business.

Weetabix is celebrating its 80th year in business. The breakfast cereal is still made in the same town where it all started back in 1932.

But since then business has certainly changed with the majority of the company now owned by the Chinese.

Now celebrating it's 80th anniversary - the breakfast cereal is still made in the comapny's factory in Northamptonshire.

But although the product hasn't changed much, 80 years on business is very different. In May, Chinese company Bright Food announced a 60% stake on Weetabix in a deal that valued the company at £1.2 billion.

Chinese middle class is now the equivilent in size to the entire population of the EU and they are aspirational they want to buy aspirational brands they have plenty of money and they need to and want to spend it.

Weetabix may now be a global product but the grain is still locally sourced from farms in a 50 mile radius from its factory. And many of those farms have been supplying Weetabix from the start. **

Over the years generations of the same family have worked in this factory which continues to be at the heart of production.

Now selling in 80 countries it is a British success story which looks set to continue.