Pride of Britain Awards 2026: Nominations now open to vote for your unsung Midlands heroes

POB Logo - CREDIT PRIDE OF BRITAIN
The awards recognise everyday people and celebrate the bravery and brilliance of those who display true grit and determination to work tirelessly to support charities. Credit: Pride of Britain

Today is the national launch of the Pride of Britain (POB) Awards.

The awards recognise everyday people and celebrate the bravery and brilliance of those who display true grit and determination to work tirelessly to support charities.

While celebrities attend one of the biggest events in the showbiz calendar, it is the real people who are the stars of the show.

Each year, two fantastic fundraisers get to represent our region at an awards ceremony in London, and are even in with a chance of winning the overall ITV Regional Fundraiser of the Year award.

Last year, the West Midlands winner was Asha Ali Rage who founded Dream Chasers FC in Small Heath. She was named as a Special Recognition winner for her work keeping young people away from gang violence and knife crime.

The East Midlands winner was John Bell from Huthwaite, in Nottinghamshire who won the Fundraiser of the Year award for his work raising awareness around mental health, and suicide prevention.

Who can be nominated?

  • Only individuals can be nominated and they must be 18 or over.

  • Anyone under the age of 18 has to get permission from a parent or guardian before nominating someone

  • The closing date for nominations is Sunday 2nd August 2026 at 11.59pm.

Full terms and conditions apply; please click here to view these.

To view the privacy notice, click here.

To make a nomination, please click here to go to the Pride of Britain website.

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