The Advertising Standards Authority’s ruling has been described as ‘a huge step forward’ by health campaigners.

Instagram e-cigarette posts banned by advertising watchdog

The UK study found short-term benefits but cautioned that vaping is not safe, merely less harmful than smoking.

Long-term smokers who switch to vaping ‘see health improve within a month’

Studies suggest vaping may be a useful aid to quitting regular cigarettes and many smokers use them as part of their efforts to stop smoking

Ewan Fisher suffered serious respiratory failure and ended up on life support.

The question that crops up again and again is: are they safe? And the answer is simple, we don’t know. 

Health officials have called the vaping trend an “epidemic,” and they fear teenagers who vape will eventually start smoking.

Over 450 possible cases of lung illness associated with the use of e-cigarette have been reported in 33 states. 

Officials said that 193 people in 22 states have contracted severe respiratory illnesses after vaping.

The openings come amid a ban on smoking by the local NHS trust.

Public Health England needs to do more to alert people to the risks of e-cigarettes, experts say.