Video report by Sarah Rogers:
Period poverty is a growing problem and with schools, youth clubs and even food banks closing during the pandemic. Those who struggled to get access to sanitary wear previously have found it even harder in the last 12 months.
That's where Emma Parkinson comes in, she's launched the 'Package for Sandy' scheme in her hometown of Bolton to offer support for those who can't afford sanitary products.
Emma got a job in Morrisons as a Community Champion after her theatre work dried up in lockdown and saw how she could help women and girls in her community who were struggling.
Anyone can ask for a 'Package for Sandy' at the Atlas Mills store's customer service desk, they'll get free sanitary towels in a discreet paper bag no questions asked.
Within weeks of the campaign launch in Bolton, Morrisons have now introduced it into all of its 497 stores in the UK in a bid to beat period poverty.
The former Bolton University student says if she can "improve just one person's life"then that's her job done.
Her former tutor Dr Nicola Shaw said “It is fantastic to see one of our own having such an impact on women's lives all over the UK.”