Video report by Chris Hall
After a whirlwind couple of days plans for a breakaway European Super League have been scrapped after all six Premier League teams pulled out.
Now, owners have apologised directly to fans, as Manchester City, Liverpool and Manchester United all performed dramatic U-turns.
The decision follows a huge backlash to the proposals which would have seen Manchester City, Manchester United and Liverpool - form a 12-strong breakaway league, including teams from Spain and Italy.
The Royal family have also weighed in this evening.
Which teams were involved in the European Super League?
England: Arsenal, Liverpool, Manchester City, Manchester United, Chelsea and Tottenham
Spain: Real Madrid, Barcelona and Atletico Madrid
Italy: Inter Milan, AC Milan and Juventus
Who said what?
Following the announcement of City's withdrawal player Raheem Stirling tweeted "Ok bye".
Defender Aymeric Laporte also released a statement where he said he and many other players felt "very happy about the outcome".
Fans at the Etihad were pleased to hear the team were the first to confirm its departure.
How did each team quit?
Shortly after Manchester City's announcement, Liverpool and Manchester United also withdrew.
In a statement it added: "In recent days, the club has received representations from various key stakeholders, both internally and externally, and we would like to thank them for their valuable contributions."
Manchester United added: "We have listened carefully to the reaction from our fans, the UK government and other key stakeholders."We remain committed to working with others across the football community to come up with sustainable solutions to the long-term challenges facing the game."
Earlier the Football Association - who have voiced their opposition to the plans from the beginning - released a statement welcoming the news and thanking fans for their "influential and unequivocal voice".
UEFA president Aleksander Ceferin also welcomed the news that City had withdrawn from the Super League.
I am delighted to welcome City back to the European football family. They have shown great intelligence in listening to the many voices - most notably their fans.
He said: "I am delighted to welcome City back to the European football family.
"They have shown great intelligence in listening to the many voices - most notably their fans - that have spelled out the vital benefits that the current system has for the whole of European football; from the world-beating Champions League final right down to a young player's first coaching session at a grassroots club.
"As I said at the UEFA Congress, it takes courage to admit a mistake but I have never doubted that they had the ability and common sense to make that decision.
"City are a real asset for the game and I am delighted to be working with them for a better future for the European game."
City's withdrawal came as Manchester United's executive vice chairman, Ed Woodward, resigned from his role.
As the news broke former Manchester United player Gary Neville appeared to mock the apparent demise of the league.
Neville, an outspoken critic of the Super League, tweeted a waving emoji after news about Woodward's departure.
The former United defender then posted a picture of himself drinking a glass of wine with the caption: "To the Super League."
Neville's fellow Sky Sports pundit Jamie Carragher, a former Liverpool defender, tweeted a picture of a headstone engraved with the inscription "European Super League, born April 18, 2021, died April 20, 2021."