Nadine Baggott's viral beauty buys
Social media is driving some of the biggest beauty buys on the high street, with Maybelline’s Sky High Mascara racking up more than 570 million TikTok views and one Bioderma Micellar Water selling every second. Nadine Baggott is here with the viral products taking over our feeds to reveal which ones are actually worth your money.
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1) Clinique Almost Lipstick Black Honey, £25 One sold every 60 seconds. 242M+ TikTok views.
2) Glossier Boy Brow, £22 One sold every 60 seconds. 559K+ YouTube views
3) Bioderma Sensibio Micellar Water, £10.39 One sold every second. 1.2M+ YouTube views.
4) Kosas Revealer Brightening Concealer, £28One sold every 10 seconds. 13M+ TikTok views.
5) Charlotte Tilbury Hollywood Flawless Filter, £32 One sold every 2 minutes. 50.6M+ TikTok views.
6) Beauty Pie Triple Hyaluronic Acid, From £35 One unit sold every 3 minutes. 315K Facebook views.
7) Rhode Pocket Bronze, £25 Fastest selling bronzer in Sephora this year. Currently sold out. 2.11M+ TikTok views.
8) Medicube Zero Pore Pads, £17.90 Amazon’s fastest selling skincare of 2026. 170M TikTok views.
9) Maybelline Lash Sensational Sky High Mascara, £12.99 Amazon’s best selling makeup item. 570M+ TikTok views.
10) Nizoral Anti Dandruff Treatment Shampoo, £9.74 Now proven to help thinning hair even though it’s an anti dandruff shampoo. 265K+ TikTok views.
11) Dr.Melaxin Eyephalt Eyebag Cream, £24.90 Tik Tok shops best seller also available on Amazon. 74M TikTok views.
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