Average audience surges by 95% as the dedicated quiz destination climbs 27 places to claim the No. 27 spot
ITV’s streaming platform surpasses previous May record with four days to spare, driven by a strong month for Drama, Soaps, and Britain’s Got Talent.
ITV Studios and Hera Pictures announce today that acclaimed drama What It Feels Like for a Girl premieres in the United States on Prime Video today, 1 June, launching at the start of Pride Month in a deal brokered by Katie Buchanan and Rob Kaplan at ITV Studios.
Over 20 Major Brands Taking Part in Initial Trial
ITV today announces that its live broadcast addressable advertising product, Live Addressable+, is now live, launching with an exclusive beta trial in partnership with Omnicom Media Group.
ITV today announces that its live broadcast addressable advertising product, Live Addressable+, is now live, launching with an exclusive beta trial in partnership with Omnicom Media Group.
Siân O'Callaghan Named Managing Director; Louise Allen and Rachel Evans Appointed Creative Directors
ITV today announces that Kwik Fit, with VCCP, has been named the winner of the 2026 ITV Head First Award winning £1 million in ITV commercial airtime.
Read more
ITV Studios today announces a significant unscripted content package deal with Warner Bros. Discovery for its Discovery and Discovery Home & Health Channels in Latin America, bringing a diverse slate of award-winning documentaries, high-stakes reality, and gripping lifestyle programming to audiences across the region.
ITVX today announced its streaming figures for April 2026, marking the platform’s best-ever performance for the month. Total streams reached 311 million, a 24% increase compared to April 2025.
ITV Studios announces the return of the Disabled Writers in Development programme, with four of their powerhouse scripted labels onboard: Big Talk Studios, Hartswood Films, Quay Street Productions, and Silverprint Pictures.
Mammoth Screen, part of ITV Studios, today named Emily Russell as Director of Production. This news follows recent announcements that the leading indie has been commissioned to produce lunar thriller First Woman for ITV, supernatural drama The Witch Farm for BBC, series two of BAFTA nominated Code of Silence for ITV and Agatha Christie’s Endless Night for BBC / BritBox.
VGTV has commissioned ITV Studios Norway to produce a new season of the incredibly popular, international reality dating format Love Island and will launch a new Norwegian version of the show.
Read more
ITV today announces a landmark partnership with Xperi to launch ITVX, the UK’s leading commercial BVOD service, on the automotive video platform DTS AutoStage Video Service, Powered by TiVo. The agreement will see ITVX available in a wide range of BMW and MINI vehicles from today, with additional vehicles from Mercedes-Benz receiving the services in the near future.
ITVX has reached another milestone, with the platform now surpassing 1 billion streams for 2026. This landmark figure was reached eight days earlier than in 2025.
Poison Pen Studios, Ben Stephenson’s ITV Studios-backed transatlantic scripted label, has announced that Fern McCauley has been appointed as Head of Development. McCauley moves over with immediate effect from her role as Head of IP Acquisitions at the label.
ITV Studios is further strengthening its foothold in high-end drama with the launch of Paper Mill Productions, a new scripted label spearheaded by prolific drama producer Preethi Mavahalli.
ITV's 2025 Impact Report launches today, bringing together for the first time and detailing progress across Diversity, Equity and Inclusion, Climate Action, and ITV’s social purpose priorities, Mental Wellbeing and Better Futures.
Read more
ITV has today announced the shortlist for the 2026 ITV Head First Award. The initiative offers a transformative £1 million in ITV airtime to the advertising campaign that best shines a spotlight on mental wellbeing and inspires action through the power of TV advertising.
ITV has today announced ‘Outlier’, the evolution of its acclaimed ‘Fresh Cuts’ initiative. Marking its fifth year, the programme returns with a new name and a refined ambition: to commission six bold, original sports documentaries from diverse-led production companies to premiere during ITV’s ‘Year of Sport’ in 2026, which includes the biggest World Cup in history, and the inaugural Nations Championships which is exclusively on ITV.
ITV Studios today announces the appointment of Jemma Harvey as Executive Vice President, EMEA & UK Sales and Distribution.
Reality Streaming Surges by 13 Million Hours Year-on-Year as ITVX Records its best February performance to date
Today, ITV Studios announces that the hit primetime celebrity game show Parents' Evening is expanding internationally, with a brand-new commission by Atresmedia in Spain. The series will be produced locally by ITV Studios Iberia.
Ruth Berry, President Global Partnerships & Zoo 55, today officially launched Studio 55 - a global brand partnership studio which is designed to offer brands, marketing agencies and content creators unprecedented access to ITV Studios’ world-class portfolio of IP.
Following the successful launch of their content-sharing agreement last summer, ITV and The Walt Disney Company today announce a further extension of their strategic relationship in the UK.
Today, ITV Studios unveiled its full London TV Screenings slate, featuring six groundbreaking formats, 12 star-studded dramas (on top of 21 returners), and 34 compelling non-scripted titles.