Free to air coverage for Lloyds Tour of Britain Women and Men on ITV4 and ITVX

More people than ever before will be able to watch the 2026 Lloyds Tour of Britain Women (19-23 August) and Men (2-6 September) via free-to-air coverage on ITV4 and ITVX. 

Through strategic partnerships with ITV and TNT Sports, the broadcasters will offer multiple ways for fans to engage with the Tours. The announcement supports a joined-up campaign for the Lloyds Tour of Britain Women and Men, positioning both races as one united cycling moment of the summer. This will ensure the routes, riders, teams, communities and partners are more discoverable to new and existing audiences.

There is also a huge international appetite for the Tours with broadcasters across Africa, Asia, Europe and North America showing live race coverage and / or highlights across the territories, bringing the Tours to a wider audience and increasing visibility and opportunities for riders, teams, host locations and partners.

In the UK, highlights of the women’s race will be broadcast daily on ITV4 and ITVX, while a dedicated live stream of the stage races will also be available on TNT Sports and Lloyds Tour of Britain YouTube channel.

As for the men’s race, the live coverage of stages 1-4 will be broadcast on ITV4 and ITVX, with stage 5 coverage on ITVX, and a daily highlights package on ITV4 and ITVX. All five stages of the Lloyds Tour of Britain Men will also be broadcast on Lloyds Tour of Britain free to view YouTube channel.

Complementing the free-to-air coverage, TNT Sports and HBO Max will also broadcast every stage of both races live, with fans able to enjoy comprehensive coverage across linear, digital and social platforms. Warner Bros. Discovery will also show both races across mainland Europe via Eurosport and HBO Max (excluding France).

Niall Sloane, ITV Director of Sport, said: "ITV Sport's impressive year of free-to-air sport continues this autumn as we broadcast the 2026 Lloyds Tour of Britain Women and Men across ITV and ITVX. We are providing a full broadcast package to our audience with the live races as well as highlights of the competition, showcasing the very best international cyclists across the Tours for our audience to enjoy."

Managing Director of British Cycling Ventures, Darren Henry, said: “We are pleased to be bringing free-to-air coverage of the Lloyds Tour of Britain to audiences across the UK as we work with our broadcast partners ITV and TNT Sports. The expanded coverage increases visibility for riders, teams, host locations and partners, and further strengthens the Lloyds Tour of Britain as one of the UK’s leading sporting properties.

“We want to bring the UK’s premier cycling races to as many people as possible, so we are thrilled to be giving fans more ways to experience the joy of cycling whether they are in their homes, on the move or on catch-up, whenever is convenient. 

“By working with several broadcast partners globally to bring both Tours to a wider international audience, we are reaching more sport fans than ever before across Africa, Asia, Europe and North America. It is a huge opportunity to showcase the brilliant racing from the riders and teams at the internationally renowned event, as well as showing the best that Britain has to offer with the incredible backdrops across all ten stages.”

The Lloyds Tour of Britain Women – part of the UCI Women’s WorldTour - begins in Cockermouth on Wednesday 19 August, before stages Clitheroe – Blackpool, Mold - Great Orme, Llandudno, Llanidloes – Hay-on-Wye, before finishing in Royal Leamington Spa on Sunday 23 August. 

The festival of cycling continues at the Lloyds Tour of Britain Men a few days later in Lincoln on Wednesday 2 September. Stages in Boston – Skegness, Hull – Beverley, Helmsley – Leyburn follow, before stage five concludes in Earlston in the Scottish Borders on Sunday 6 September. 

Find out more about the Lloyds Tour of Britain including all the news, stage routes, travel information here. 

Save the date! Stage YouTube links can be found here. 

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NOTES TO EDITORS 

About ITV Sport

ITV Sport’s rights portfolio includes all England Men and England Lionesses tournament qualifiers, UEFA Nations League fixtures and friendlies, the Men’s FIFA World Cup 2026, the FIFA Women’s World Cup 2027, Men’s UEFA EURO 2028 and the Men’s FIFA World Cup 2030, as well as the Guinness Men’s Six Nations Championship, Nations Championship, PREM Rugby, ITV Horse Racing, World Series of Darts, British Touring Cars, FIA Formula E, the English Football League and the Carabao Cup, among many other sporting highlights.

About the Lloyds Tour of Britain  

The Lloyds Tour of Britain is the largest free-to-attend sporting spectacle in the UK and is delivered under the mantel of two races, one Tour of Britain.    

The Lloyds Tour of Britain Women takes place annually as part of the UCI Women’s WorldTour, making it one of the most prestigious events in the sport’s global calendar.  

The Lloyds Tour of Britain Women features the world’s top teams and riders, attracting tens of thousands of fans to the roadside. 

The Lloyds Tour of Britain Men is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.    

Follow the Lloyds Tour of Britain on X (Twitter), Tiktok, YouTube, Strava, Facebook and Instagram 

For further media information about the Lloyds Tour of Britain Women and Men, please contact:    

• Gareth Burrell | garethburrell@britishcycling.org.uk     
• Ellie Ruskin | ellieruskin@britishcycling.org.uk   

About British Cycling   

British Cycling is the national governing body for the sport of cycling in Great Britain. We govern and develop the sport from grassroots participation through to supporting the riders representing Great Britain on the international stage.   

Our purpose is to bring the joy of cycling to everyone, and we’re fulfilling this by building on the elite success of the Great Britain Cycling Team and enabling more people to discover the joy of riding a bike.     

We are proud to represent a community of members, 2,000 affiliated clubs, and the 27 million people who ride a bike nationwide – whether riding for fun, racing competitively, or simply getting from A to B. We exist to support and represent anyone who participates or wants to participate in our activities.   

For more information, visit www.britishcycling.org.uk.     

About Lloyds 

For over 250 years, Lloyds is proud to have served the people, businesses and communities of Britain. Lloyds is one of the UK’s leading retail and commercial banks serving millions of customers every day, through our mobile, online, telephone banking and branch services.  We offer a comprehensive range of financial products and services shaped to suit individual needs, including current accounts, savings, mortgages, loans and credit cards, to private banking and wealth management services. And through our network of commercial banking offices, we provide support to UK businesses – from SMEs to large corporates and financial institutions.