The Joe Humphries Memorial Trust has been launched by Martin Johnson CBE.
Joe was out jogging, training for a charity fundraiser in his home town of Rothely, in October last year, when he suddenly, without symptoms or warning collapsed and died.
He had suffered a Sudden Cardiac.
The 14-year-old was described by his dad as 'a gentle, loveable and humble giant who in his very short life touched the hearts and minds of so many people.'
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Pollen: East Midlands Update