Fans of the Bristol-made characters Wallace and Gromit have spent a total of around £25,000 on merchandise, since the Gromit Unleashed art trail was launched last weekend.
Creator Nick Park officially opened the Gromit Unleashed shop and Wallace & Gromit exhibition at The Mall at Cribbs Causeway on Monday.
700 people visited the shop on the first day, with 500 a day since then, according to the Charity.
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Up to 10 fire engines and crews have been tackling the blaze since around 3:30am this morning.
Mist and fog patches from overnight will clear by mid-morning and it will be a dry day with sunny spells for most.
Any mist patches that developed overnight will clear by mid-day, leaving a dry and mostly sunny day for the region.