One Direction's feature film This Is Us has great odds to become the UK's highest grossing film ever, according to bookmakers Ladbrokes.
As the premiere launches tonight, bookies are speculating at its potential success and make it a 5/1 chance to win a BAFTA award for Outstanding Debut in 2014.
The film chalked up at 4/1 to be the country's highest-grossing film ever, beating the record set by Skyfall in 2012.
Jessica Bridge of Ladbrokes said: "One way or another this film is going to break records and win awards. The 1D phenomenon is showing no signs of slowing down and the odds suggest they could be adding a BAFTA to their tour bus mantelpiece."
Directioners descended into London's Leicester Square in their thousands this evening, for the world premiere of One Direction: This is Us.
One Direction's first movie premieres today ... but what does it have in store for the boyband's fans?