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Hundreds of 1D fans at premiere

Hundreds of screaming One Direction fans have packed out London's Leicester Square at tonight's premiere of the boyband's first film. One Direction: This Is Us follows their life on the road during their rise to worldwide fame.

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1D film could be 'UK's highest grossing film ever'

One Direction's feature film This Is Us has great odds to become the UK's highest grossing film ever, according to bookmakers Ladbrokes.

One Direction odds to win a BAFTA award. Credit: Tammie Arroyo/AFF/EMPICS Entertainment

As the premiere launches tonight, bookies are speculating at its potential success and make it a 5/1 chance to win a BAFTA award for Outstanding Debut in 2014.

The film chalked up at 4/1 to be the country's highest-grossing film ever, beating the record set by Skyfall in 2012.

Jessica Bridge of Ladbrokes said: "One way or another this film is going to break records and win awards. The 1D phenomenon is showing no signs of slowing down and the odds suggest they could be adding a BAFTA to their tour bus mantelpiece."

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