An Eastbourne hotelier has told ITV News that seeing uncontrollable flames engulf the arcades on the town's historic pier was "atrocious".
Sajaad Shah of the Savoy Court Hotel recorded footage of the fire services attending to the blaze and describes the scene at the seafront.
Police have meanwhile said the fire is not believed to be suspicious at this time.
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A rather cloudy start for most, with rain spreading eastwards, clearing to brighter skies later in the day.