Online retailer Amazon.co.uk celebrated its busiest ever day yesterday, saying Black Friday had "surpassed all expectations".
The company recorded orders for more than 5.5 million goods, with around 64 items sold per second.
Last year's Black Friday was also a record day for Amazon, when it sold more than four million items.
But the record was surpassed on Cyber Monday 2013, when more than 4.1 million items were ordered at a rate of around 47 purchases per second.
The retailer hopes to repeat its success this coming Monday by releasing new offers every 10 minutes.
Vice President of EU Retail at Amazon, Xavier Garambois, said: "Ever since we introduced Black Friday to the UK in 2010, sales have increased year on year but this year really has surpassed all of our expectations.
Charities, protest movements and even Nasa have been launching spin-offs to the consumer hysteria that has become known as Black Friday.
After all the consumerism of Black Friday news a new charitable campaign online hopes to get people back into the spirit of Christmas.
The complex mix of marketing, merchandising and psychology that sees shoppers parting with £360,000 a minute in the UK's shops.