Israel's government has approved the call-up of up to 40,000 army reservists to supplement regular troops.
The Israel Defence Forces (IDF) says Hamas have fired "more than 130 rockets" at Israel in the last 24 hours.
The IDF has launched an operation named 'Protective Edge' in response to what it claims are Hamas attacks on Israeli civilians.
It's been an emotionally exhausting day in Israel and Gaza as hopes for peace were raised then dashed then raised then dashed again.
In the court of international opinion, this is how Israel wins a battle and still manages to lose the war.
Until the Israelis and the Palestinians find a way of resolving the underlining conflict this will not be more than a pause.