Lance Armstrong's former masseuse Emma O'Reilly claims he used performance-enhancing drugs whist she was working with him.
When asked by ITV Daybreak if saying sorry was enough for Lance Armstrong, she replied: "Not at all".
Lance Armstrong cannot expect to be redeemed after his brief TV confession. Names must be named.
Tyler Hamilton, a former team-mate of Lance Armstrong who implicated him in the doping scandal, has told ITV News, "I'm proud of him".
The self-flagellation makes for gripping television but it does not really amount to much in the long run.